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A possible approach to this is what I mentioned in the NextChess4 thread:

How about having a tournament where the winner then picks what game will be
played the following year, and players compete, and the player returns the
following year to defend their title?  A proviso would be the player can't
pick one of their own designs as the game to defend their title against.  I
believe this format would touch on a lot of what was discussed in this
thread.  Of course, we should look towards refining the concept, and take
it from there.  

A variant on this last point is, rather than it be an annual tournament,
you run an ongoing series of tournaments, and keep playing the same game
until someone different wins.  They then would end up picking a different
game, and is one they didn't design.  I would recommend here that the
winner of the prior tournament doesn't have to play in the qualifier.

Anyhow, I believe you also come up with an agreed to list of games that
would be candidates to be played and can be picked by the winner of the
tournament.