Since it takes time and money to maintain a quality website, this site generates some income through advertising. This site is an affiliate of Amazon, eBay, Google Adsense, and the House of Staunton. The focus of this site remains on its content, and much of our advertising will be used to point you to products related to Chess or Chess variants.
Since this site is an Amazon affiliate, the following are obligatory statements:
The Chess Variant Pages is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.
The Chess Variant Pages is a participant in the Amazon.com.ca, Inc. Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.ca.
This site includes Amazon banner ads, search ads, an Amazon store with Amazon.com, an Amazon store with Amazon.ca, and occassional links to items on Amazon. Following any of these ads will take you to Amazon, and any transactions you make will be with Amazon, not with this website.
The Amazon ads here are mostly hand-picked, and some ads are for products I would endorse, but an ad still does not constitute an endorsement of a product. An occasional recommendation ad may include items Amazon has judged may be of interest to you based on tracking you with cookies. If you wish, you may turn this off:
This site is an affiliate with eBay. You can help support this site by using one of the following affiliate links when you go shopping on ebay. It will not increase the cost of the product to you, but some of the proceeds from the sale will help fund this site. Depending upon your language settings, one of these ebay affiliate links will appear in the Shop submenu:
|Canada||en-CA, fr-CA||ebay.ca||Canadian Dollar|
|Switzerland||de-CH, fr-CH, it-CH||ebay.ch||Swiss Franc|
|United Kingdom of Great Britain||en-GB||ebay.co.uk||British Pound|
|United States of America||en-US||ebay.com||American Dollar|
If one of the country-specific language codes listed above is included in your browser's language settings, the one with highest precedence will determine which ebay to give you affiliate links from. If none of these codes are in your language settings, it will check for country-specific language codes for some neighboring countries, specifically New Zealand (which will use the Australian ebay) and various European Union countries (which will use an ebay from a neighboring European Union country). If that doesn't work, it will check for general language codes for English (en), German (de), French (fr), or Spanish (es), and if one is found, it will use the main ebay market for the general language with the highest precedence. Finally, for any language settings without any of this, the United States ebay will be used. If you're not seeing the right ebay show up in the Shop submenu, you can fix that by changing your browser's language settings. Note that the language settings do not change as you move around, and they cannot be used to track you. They are mainly used in this context for accurately identifying the language and currency you prefer to shop with.
Various ebay search result ads will appear in the header and sidebars. The search term used by an ad is randomly selected from a set of search terms that have been tested with that particular ebay to return enough relevant results to fill an ad of that size. These include English search terms for every ebay site and terms in other languages for specific ebay sites. You can use the arrows on the ad to page through search results, but in some cases, the results will grow less relevant as you do that. To help you tell whether an ad is for an auction or a Buy-It-Now sale, these two types are separated into different ads and color-coded. Yellow arrows are used for auction ads, and green arrows are used for Buy-It-Now ads. For ads on the left side, you will also be told in the appropriate language whether the ads below are for auctions or for Buy-It-Now sales. In general, the ebay ads do not constitute endorsements of particular products, since their results will vary with the products actually being sold on ebay, and they will be featuring more products than I am personally aware of or familiar with. They are provided mainly to draw your attention to products that may interest you if you're interested in Chess or Chess variants.
This site displays ads from Google Adsense. These ads may be tailored to your interests or location based on Google tracking you. The following types of Google ads have been blocked:
- Animated display ads
- Black Magic, Astrology & Esoteric
- Cosmetic Procedures & Body Modification
- Drugs & Supplements
- Gambling & Betting (18+)
- Get Rich Quick
- References to Sex & Sexuality
- Ringtones & Downloadables
- Sexual & Reproductive Health
- Social Casino Games
In addition to these categories, I have blocked several disreputable or untrustworthy sites. Relying on the Web of Trust and the Noscript Firefox extensions, I am able to check out advertisers and determine whether they are trustworthy. When I find a site is reported to spread adware or malware, I block it. If you come across any untrustworthy sites through Google ads here, please let me know. While I'm tempted to stop Google ads because of all the bad sites advertising through it, catching them here will also block them on my YouTube channels, which share the same adsense account.
The content of Google ads is selected by Google's algorithms, using information about your interests and location. Google ads are not selected by us, and they never constitute an endorsement of a particular product or service by anyone associated with this site. When you follow a Google ad, you will be taken to another site, and any transaction you take part in there will not be with this site.
House of Staunton
This site is an affiliate for the House of Staunton, which makes Chess equipment.
Some advertisements are for other pages on this site.
Banner Ad Selection
The ads appearing at the top and sides of a page are randomly selected from sets of ads that are populated according to the page being visited and the language of the viewer. A visitor's language is found in HTTP_ACCEPT_LANGUAGE and is used as a rough indicator of the visitor's country, since the same language will often have multiple entries for different countries, such as en-us for United States English or en-ca for Canadian English. This value may be changed by changing your language in your browser. The set of ads selected from includes Amazon.com ads for visitors using U.S. English and Amazon.ca ads for visitors using Canadian English or French. For other languages, the representation of Google ads is increased.
If you wish to advertise on the Chess Variant Pages, you should contact the webmaster and site owner, Fergus Duniho. Bear in mind that the types of ads blocked for Google Adsense will also be rejected for private advertisers. Ideally, your ad should be for Chess, Chess variants, games, or something else that might be of particular interest to visitors of this site. If your ad is not in English, you will have to provide a Unicode transcription of your ad that can be run through an online translator.
Current Ad Rates
All ad rates are in United States dollars. If you use a different currency, you will be invoiced through PayPal, and the amount to pay should show up in your currency.
The basic rate to get your ad in the set of ads an ad is randomly selected from is $2.00USD/month. You can add an additional copy of your ad to the set for $1.00 extra per month, and you may add additional copies after that for an additional $0.50 / per month. Each copy you add to the set will increase your chances of having your ad appear on any given page. You will not be guaranteed a particular number of clicks or impressions for your ad, and you will not be charged by click or impression. The rate is designed to make impressions more costly as demand for advertising increases.
If you wish your ad to target a specific page, set of pages, language, country, or set of countries, you will get more for your money. An ad targeting a specific page will get 5 times as many copies added to the set. An ad targeting a certain type of page will get 3 times as many copies. A PHP script that shows different content depending on its query string counts as a set of pages, not as one page. An ad targeting English will get twice as many, and an ad targeting another language used in multiple countries will get 4 times as many. An ad targeting the United States, Canada, or the European Union will get three times as many. An ad targeting some other individual country or language will get 5 times as many.
Note that these will be multiplied. If an ad targets a subsection of the website and a specific demographic, the two multiples will be multiplied together. For example, if an ad targets a specific type of page (x3) in the United States (x3), it will get nine times as many copies in the set. Language and location are treated as one. So, targeting your ad to English (x2) in the United States (x3) will not get you six times as many.
Although our advertisers may track the interests of visitors to better target ads to them, we do not do this ourselves. We can target private ads only on the basis of page, language, or country.
Ad rates are subject to change, but rate changes will not apply to ads paid for in advance.