Proposal for policy on advertisements
In order to pay the costs of running the site, and to obtain some money for
prizes of contests etc., the website may carry some advertisements. Below,
there is a proposal for the rules we follow for advertisements.
Form of advertisements
In order to have webpages not take too long to load, the size of a banner (in
kB) should be at most .... . We also may have clearly distinguisable text
advertisements with link to an advertisers website.
- Not too many advertisements on any page, i.e., at most one banner, and,
perhaps except for the whatsnew.html, at most one ad in general per page.
- Banners e.g. of the size 486x60 pixels.
Placement of advertisements
People that contribute a text must give permission before an advertisement is
placed on the webpage with their text.
Thus, we may have advertisements on:
We have no advertisements on:
- The index pages and what's new pages.
- Webpages made by people that give permission to place an ad there.
The ad-banners are placed at the top of a webpage, below the logo. The
placement of the ad on the whatsnew.html webpage in beginning December 1999 is
an example on how this is done.
- Webpages with texts written by people that did not give permission to
place an ad there. This includes people that cannot be contacted for such
permission, people that do not answer a question to give permission, and
people that request that no ad is placed on their webpage.
- Webpages that describe a competing product. E.g., on a webpage with a
review of a certain commercial chess variant, we will not place a banner for
another commercial chess variant. This only as far as it is technically
possible (e.g., it may be hard to avoid when some script is used with rotating
The graphic to place on the webpage, and the webpage that an advertisement
links to should be acceptable: it should be suitable for children to view,
not contain racism, occultism, or any suppression of minorities, etc.
As a rule, when the content would be rated with the rules of RSAC, then it should get ratings:
n0, s0, l0 or l1, v0 or v1.
When the contents of a website change during the time we carry an
advertisement such that it becomes unsuitable to link to, we can remove the
advertisement without prior notice, giving a pro-ratio refund when this would
be larger than ... dollars.
Costs of advertising
For every 1000 imprints of a banner (times a reader looks at a webpage where
the banner is shown at the top of that webpage), 4 US dollars. (I.e., a CPM of
We also could change imprints to goods, e.g., a distributor of a chess variant
game gives us a game (e.g., to use as a prize) and we carry his banner on the
site. For this, the rate is a CPM of $6 in value, including postage. (E.g.,
when a game would cost $24 with $6 postage, this would amount to 5000
With about 70.000 page views per month, I think this should give enough
possibilities to secure the financial status of the website. Our
purpose is not to earn a lot of money, but it would be good to have the income
to pay the costs of our hosting firm, and have some additional money e.g. for
prizes for contests.